Has anyone you know ever bought a CD because it was 'warm'? 

People buy music because it affects them.  To make music that affects people, you have to be able to immerse yourself freely back into the spirit you were in when you were at the point when you wrote or discovered the music.  That was the point at which it affected you the most   In order to do that, you need to be unencumbered by the technical process of recording.  In fact, you actually need more.  You need to record in an environment where you can recapture that feeling of origin and power that the song or piece had during it's creation or discovery.  You also need someone around who can readily recognize when something's happening and when it's not, who knows what to do about it when it's not.

For us, recording is a humanistic craft more than a technical one. 

At Seventh Sea Recording Studio, this is our primary focus, our most important ability - enabling you to perform at your absolute optimum level.